When I heard the news today, I first thought: I’ve no lagers at home. I second thought, since when? As declared by whom? One can find it repeated throughout the web today as though it had always been so. Curiously, no mention of the original proponent of declaring this 10th of December the day, or why this day. One might think the National Lager Foundation but alas, there is none.
An Occam’s Razor-type guess is that it comes from someone hoping people will buy more lagers; thus, someone who trades heavily on lagers. AB announced a survey in time for commemorating this holy day. Sam Adams (I think they have a lager…) released survey results too and an infographic and Jim Koch gave his “top 10” reasons to drink a craft lager (not included was “so that we’ll sell more lager”).
I have put as many minutes into historical google and news searches as I am willing and turned up nothing. It is definitely a recent invention, with the earliest mention I found in 2009.
A 2011 post in the Examiner reported the origins of the “holiday” to be unknown. (their written finger quotes). Perhaps it will stay that way. It is now marked on “food holidays” lists in various places and people love a reason to quaff a beer, even if that means celebrating non-lagers under the auspices of celebrating lager day. Those who are fizzy on lagers and ales should take advantage of the many posts taking the opportunity to explain the difference between ale and lager.
In any case, a day to celebrate lager cannot be a bad thing. I will try a new one (to me) from Schmaltz (or is it Sam Adams/Alchemy and Science now? I’ll have to check the bottle)–Coney Island Albino Python.
What’ll you have?
*Note: The Albino Python is a great hybrid. I do not dislike wits, but I am not always excited about the banana/clove factor. This beer gets the light and smooth body and the citrus peel/spices of a wit, but has a much cleaner flavor overall with muted (yet present) esters/phenols.